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MyHealthcareExecutive

MyHealthcareExecutive

Idea Man and Marketing Ninja at Social Media Company, Amplification, Inc., Steve Cabeza has thousands of followers, and his cult is Twitter—or whatever social media platform he can get his hands on. Cabeza has served as Director of Marketing and Public Relations at Plantation General Hospital in Plantation, Fla.; Business Development Executive at True North Custom Media and Director of Marketing and Public Relations at the University of Miami Hospital. He took his skill set as a career marketer to play a part in helping companies capture social media influence through his company Amplification, Inc. Since April 2008, Amplification, Inc. has used social medial platforms ranging from Twitter to blogs to Delicious to provide meaningful messages to an often “noisy” field. Through focused messaging, networking and building social influence, Amplification, Inc. has become a key player in strategic brand engagement in South Florida and beyond.

Articles Contributed:
Platform Diving: Jumping In New Waters for Medical Marketing
Less Mad Men, More Network: Marketing On-Demand
Behold: The Power of Video
Twitter: A Platform Hospitals Can''t Afford to Ignore

Marty Chafin, the President and Founder of Chafin Consulting Group, has 25 years of strategic planning & business development experience in the healthcare industry. Marty is an experienced strategist with operational experience and understanding, making her uniquely qualified to work with healthcare organizations in the assessment and implementation phases of projects. Marty specializes in data-driven market analyses and use of business analytics to develop actionable recommendations that ultimately increase market share and revenue for clients. Her clients are predominantly long-term clients that continue to benefit from CCG’s collaborative, hands-on approach and commitment to their needs.

Articles Contributed:
Take Your Seat at the Finance Table! Marketing & Planning’s Role in Pricing Transparency
Community-Based Physician Need: How Many Physicians are Enough?
Six Steps to Develop a Meaningful Community Health Needs Assessment - Part 2
Six Steps to Develop a Meaningful Community Health Needs Assessment - Part 1

Matthew Dillingham of HandHeldPage has over thirteen years of experience in interactive marketing and operations as well as several years of business development, client services and project management experience. Prior to joining HandHeldPage in the spring of 2012, he held a variety of leadership positions in the healthcare, education, energy and financial services industries, including Vice President of Client Services and Managing Partner at MedTouch. Matthew has also worked inside large health systems and Fortune 500 companies which included oversight of marketing web services operations and web site strategy development for Texas Children’s Hospital and Baker Hughes. Matthew graduated from Texas Tech University with a Bachelors Degree in International Affairs and Marketing and from Houston Baptist University with a Masters in Business Administration. He is a frequent speaker at healthcare conferences around the country, with a special emphasis on mobile, destination marketing, social media and search marketing.

Articles Contributed:
Why Your Marketing Strategy Needs To Start With Mobile First
How SoLoMo Can You Go
How To Engage Patients Through Mobile
Give Your Patient A Voice

A nationally recognized expert in healthcare marketing, agency cofounder Susan Dubuque directs Neathawk Dubuque & Packett''s healthcare practice. In the past 20-plus years Susan has managed literally hundreds of healthcare marketing initiatives, from comprehensive brand campaigns to smaller, targeted promotions.With roots as a hospital marketing director, she''s shared her industry expertise with clients ranging from academic medical centers to integrated health care delivery systems, including healthcare leaders like Carolinas HealthCare and Loma Linda University Medical Center. She''s published extensively on a variety of topics, with an emphasis on healthcare and not-for-profit marketing. Awarded 2008 Woman of the Year by the YWCA, Susan serves on a number of local, regional and national boards, and is an associate professor for VCU’s School of Healthcare Administration.

Articles Contributed:
Handling the “Big Dogs”
Not Satisfied With Your Current Standings?
Healthcare Marketing in the New World Order Part-2: Racing To Wellness
Healthcare Marketing in the New World Order Part-1: Social Marketing

An emergency medical technician during high school and college, Danny Fell of Neathawk Dubuque & Packett has a special connection with the agency''s healthcare clients. He''s worked with HealthGrades, the Hospital Corporation of America, the American Occupational Therapy Association, WebMD Envoy and J.D. Power and Associates, among others.Nationally recognized for his work on the interactive side of marketing, he''s been tapped for frequent speaking engagements as well as publishing assignments. In addition to authoring several publications, he''s written columns for the Healthcare Marketing Report and HealthLeaders. Danny serves on the board of the Georgia Southern University Center for Excellence in Sales and Sales Management and is an active member of numerous professional groups.

Articles Contributed:
Not Satisfied With Your Current Standings?
Healthcare Marketing in the New World Order Part-2: Racing To Wellness
Healthcare Marketing in the New World Order Part-1: Social Marketing

Anne Finlon has over 25 years in the healthcare finance field. Anne is an experienced healthcare Chief Financial Officer and finance senior manager with extensive expertise in financial planning, strategy and proforma development. Anne specializes in certificate of need and strategic financial planning services for Chafin Consulting Group. Prior to becoming a consultant, Anne was Chief Financial Officer at several Georgia and south Florida Hospitals for 16 years. Before working as a Chief Financial Officer, Anne was Director of Financial Planning at a south Florida health system and Senior Auditor/Consultant with Price Waterhouse.

Articles Contributed:
Take Your Seat at the Finance Table! Marketing & Planning’s Role in Pricing Transparency
Community-Based Physician Need: How Many Physicians are Enough?
Six Steps to Develop a Meaningful Community Health Needs Assessment - Part 2
Six Steps to Develop a Meaningful Community Health Needs Assessment - Part 1

Shane Foreman of 3d Health, Inc. is a noted healthcare strategist, author, and speaker. He helps establish and grow healthcare businesses. Shane applies his 23 years of professional expertise and experience to working with hospitals and health systems to define high impact strategies, relationships, and business structures. Prior to founding 3d Health, Inc., Shane served as a Director of the consultancy Tiber Group (now Navigant Consulting) in Chicago. He also previously served as Regional Director for Columbia (now HCA); Vice President of Business Development for PhyServ; and Chief Financial Officer with the MSO for Sisters of Charity of the Incarnate Word in Louisiana and Arkansas (now CHRISTUS Health). Shane has a B.S. in Accounting from Louisiana College and an MSA in Health Services Administration from Central Michigan University.

Articles Contributed:
A Bitter Pill Indeed: Context for Time Magazine’s Recent Healthcare Article
Medical Staff Development Planning: The New Era
Forget the Shortage: Attracting the “Right” Physicians is the Key

Shauna Hoffman of Stamats Healthcare Marketing is a passionate, results-driven marketing professional that has a winning attitude. With more than nineteen years of marketing and communications experience, Shauna has delivered significant results by transforming corporate healthcare vision into dynamic strategy in the marketplace. She’s managed internal and external marketing and communications for healthcare acquisitions and mergers, product, service and new physician launches, facility openings, brand and organizational change. She’s developed creative and strategic marketing plans comprised of segment and integrated marketing communications strategies delivering exceptional mROI scorecards that set the standard of excellence in the healthcare industry.

Articles Contributed:
You Can''t Get There Without A Map

Since 2003, Jon Roberts of Rule 4 Consulting has been leading process improvement initiatives in hospitals, clinics and Hospices in every region of the United States. In addition to leading organizational-wide transformations, Jon''s particular expertise lies in optimizing the implementation of large-scale capital investments. Jon co-founded Rule 4 Consulting in 2008 with an interest in helping health care organizations position themselves to adapt in an uncertain future. He writes regularly for the e-newsletter For Your Advantage and has presented at NHPCO. Jon grew up on the north shore of Boston and now resides in Portland, Oregon.

Articles Contributed:
A Strategy For Acquiring New Technology
Managing The Pace Of Change In Your Healthcare Organization
The Payoff Of Big IT Is In Your Hands

As Interactive Strategy Manager at Swanson Russell, Tony Sattler is leading hospital marketers every day to new ideas that build their business and generate return on investment. He leads a large team of interactive marketing project managers, creative talent and developers on everything from digital advertising to websites to mobile tactics. Tony considers himself a “connector.” as a health care marketer, he studies behaviors and promotes ideas that ultimately develop and build the relationship between hospitals and their target audiences.

Articles Contributed:
The Connection Plan

Jason Skinner is chief marketing officer at True North Custom Media, a leading provider of marketing, strategy, and analytic solutions for hospitals and health systems nationwide. Jason has more than 15 years of experience in custom media and marketing communications and is a member of the Custom Content Council, Magazine Publishers of America, and Society for Healthcare Strategy and Market Development. He formerly served in the corporate marketing department at HealthSouth Corporation and is a graduate of the University of Alabama.

Articles Contributed:
Seven Keys to "Call-To-Action" Success
5 Reasons to Avoid the Siren’s Song of an All-Digital Strategy

Tracy Stanko of Swanson Russell has nearly 30 years of hospital and health care marketing experience. She is the leader of Swanson Russell’s successful and growing health care portfolio. Before joining the agency, Tracy’s health care background included serving as Vice President of marketing for University Hospitals at Case Medical Center in Cleveland and working in pharmaceutical marketing for Johnson & Johnson in New Jersey. Tracy has been an industry speaker and author on health care marketing at the national, regional and local level. Tracy made the ultimate sacrifice for her profession by marrying a hospital administrator.

Articles Contributed:
The Connection Plan

David Lawrence Sundahl was a Visiting Scholar at the Harvard Business School, where he studied, consulted, and wrote on innovation and the creation of new growth business with organizations such as: Banking Institute of America, NortelNetworks, British Telecom, Thomson Financial Services, Moody''s Investor Service, SAP, and Polycom. At Kenagy & Associates he gained hands-on experience implementing adaptive systems in healthcare with hospitals and health systems in Denver, CO; Jackson, WY; Cambridge, MA; and Minneapolis, MN. He is a founding director of
Rule 4 Consulting with current responsibilities for guiding adaptive work in Indiana, Minnesota, Massachusetts and California. He is a co-author of the Microsoft white paper "Delivering on the Promise: An Adaptive Design™ Approach to Information Technology in Healthcare". David''s Ph.D. is from Harvard University''s Department of East Asian Languages and Civilizations. In addition, he has taught at Harvard and in China and is facile in 7 languages. David lives with his family near Boston, MA.

Articles Contributed:
Sustainable Supply Chain Savings: A Low-Cost Operational Approach To Increasing Gains
A Hard-Nosed Approach to "People Problems

Kara Tarantino of Vericom is a results-driven strategic marketer with 25 years in the healthcare industry. Kara is intuitively passionate about bringing health literacy messaging mainstream and developing content for healthcare audiences that can be acted upon in order to positively impact patient behavior. Kara has lead marketing at Vericom Corporation for 18 of its 24 years, diligently working to help clients improve the patient and employee experience with more effective internal communications. Her unique expertise lies in strategic healthcare content development for hospital communications. Kara is an active member of the Georgia Association for Health Literacy and holds a B.A. in Business Administration and French from Gettysburg College.

Articles Contributed:
Strengthen Relationships, Deepen Understanding, and Drive Revenue
Stir. Understand. Choose. Act.

Jim Wiederhold is president of Wiederhold & Associates, a leading provider of career development, transition services and executive coaching to the healthcare industry. Since 1993, Jim has helped thousands of healthcare executives reach new levels of professional success.

Articles Contributed:
Your Career Needs a Rudder
The New Art of Connecting: How to Network More Effectively
Is Your Career On Track, or Could Your Job Be At Risk?
The Top 10 Criteria to Maximize Logic (Not Emotion) in Career Decisions

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